Advertiser Code Of Ethics- AANA

The objectives of the Code are to ensure that advertisements are legal, decent, honest and truthful and have been prepared with a sense of obligation to the consumer and society and fair sense of responsibility to competitors.

The AANA Code- Advertising cannot:

• Be misleading or deceptive or likely to mislead or deceive. 
• Contain a misrepresentation likely to cause damage to the business or goodwill of a competitor. 
• Exploit community concerns protecting the environment by presenting or portraying distinctions in products or services advertised in a misleading way or in a way which implies a benefit to the environment which the product or services do not have. 
• Make claims about the Australian origin or content of products advertised in a manner which is misleading. 
• Portray people or depict material which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, sex, age, sexual preference, religion, disability or political belief. 
• Present or portray violence unless it is justifiable in the context of the product or service advertised.

Advertisements must treat sex, sexuality and nudity with sensitivity to the relevant audience and, where appropriate, the relevant program time zone.

References- 

AFA (Advertising Federation of Australia)http://www.afa.org.au/public/content/viewCategory.aspx?id=641
http://www.afa.org.au/public/content/ViewCategory.aspx?id=315
http://www.afa.org.au/public/content/ViewCategory.aspx?id=593
http://www.afa.org.au/images/AFAETHICS8PPBROCHURE.pdf